Crown Cork
Role: Lead Developer
Published: Oct 2022
Crowncork.com serves as the corporate website for Crown Holdings, Inc., a global manufacturer of rigid-metal packaging operating 189 plants across 39 countries. The site organizes information around the company’s major business segments—beverage packaging, food and aerosol packaging, and transit packaging—along with sections dedicated to Sustainability, Innovation, Investors, and Careers.
The site highlights Crown’s ESG-focused “Twentyby30” sustainability program, provides detailed overviews of its packaging solutions (including beverage cans, closures, and protective transit products), and documents the company’s heritage rooted in the invention of the original crown bottle cap. The website also features global operational information, corporate news, and educational content emphasizing the environmental advantages of metal packaging.
The major goals for this site were animation and interactivity. As designed, almost every bit of content on the homepage involved scroll animations. As a developer, I advocated for maximizing accessibility considerations with regard to how these animations were achieved. Furthermore: overcomplicated, javascript and resource heavy animations were updated into simple, lightweight CSS / JS animations. At time of launch, this site scrored 100s across the board on Google Pagespeed Insights: Performance, Accessibility, Best Pracrtices, SEO on both mobile and Desktop browsers.